I have always wondered why there is no award show for commercials. There are the Oscars and Golden Globes for movies, the Emmys for television shows, and the Grammys for music. Heck even Nickelodeon has its own award show. It’s time to give commercials the credit they deserve. In honor of the Super Bowl commercials, I decided to give out awards for the best and worst commercials. You’re welcome commercials.
THE “THAT’S HOW YOU SELL UNDERPANTS” AWARD: There is no question that the H&M clothing line just stepped up their game with their David Beckhamcommercial. As soon as I came home I asked my mom what her favorite Super Bowl Commercial and without a moment of hesitation she yelled, “DAVID BECKHAM.” I’m sure you would get the same response from millions of other women and I can’t argue with them; the commercial kind of made me want to buy H&M underwear with the hope of a muscular body and a series of cool tattoos.
THE “PERSONAL SHOT” AWARD: This year’s Personal Shot Award goes to Chevy for calling out Ford during one of their commercials. The commercial entailed Chevy truck drivers surviving the Apocalypse while everyone else died. At the end of the commercial as the truckers ate Twinkies (apparently the only junk food that can make it through the end of the world) a guy said, “Doug didn’t make it, he was driving a Ford.” Ouch.
THE “EMOTIONAL OVERKILL” AWARD: As soon as Clint Eastwood appeared on the screen you knew whoever made this commercial wasn’t messing around. When Eastwood started talking about how Americans were suffering and thinking about how they were going to make a comeback in that raspy voice, I perked up a little thinking “Good God is Clint Eastwood taking over the Republican nomination?” But alas, it was only a dramatic commercial about Chrysler and Detroit. I have to give it to Chrysler though, during Eastwood’s face-to-face speech at the end of the commercial I stood up, thinking, “What could I do to help America right now?
THE “WORST PRODUCT, BEST COMMERCIAL” AWARD: The problem with the Sketchers commercial is: can you name anybody who wears Sketchers? The commercial, however, was my favorite of the night as it involved a pug in a pair of Sketchers winning a race against greyhounds. There’s just something about a pug running that makes you want to laugh. But again, who really wears Sketchers?
THE “YOU SPENT MONEY ON THAT” AWARD: Come on Coke, what were you trying to accomplish with those three polar bear commercials? The polar bears are already getting old and you decide to bust out three commercials in one night. Two of the commercials didn’t even make sense and the other one was a minute of a bear juggling a coke bottle like it was a football. I expected better of you Coke.
THE BEST USE OF ANIMALS AWARD: This was by far the toughest award to give out. Numerous companies used animals to their advantage such as the Volkswagon commercial showing a dog working out just to chase down the car. There was also the Career Building commercial showing monkeys going on a business trip and, come on, who doesn’t love monkeys. And lets not forget about the Doritos commercial where a dog killed his neighboring cat and bought off his owner with bags of Doritos. However, this year’s “Best Use of Animals” Award goes to Budlight with their beer-fetching dog named Weedog. We all know adults watching that commercial were thinking “Where does a man get a dog like that?”
